BIBA was an iconic and popular London fashion store of the 1960s and 1970s. It was started and was run by Barbara Hulanicki with help of her husband Stephen Fitz-Simon.
I read the autobiograghy of Biba and its ledgendary history of fashion and its art deco designs back in the 60's and 70's so i was delighted when i heard House of Frazer had relauched it with Daisy Lowe as the face of it! They honestly couldn't have thought of anyone better for it! After failing to relaunch sucessfully back in 2008, i'm very excited ! I've always been a big fan of Biba.

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